WHIPPET CO. LOGO DESIGN
I was asked by Whippet Co. to create a new logo for them ahead of their business launch. They had a logo that they had designed themselves, but felt that it lacked personality and didn't really communicate who they were as a brand. They really wanted the logo to be simple, but fun and playful so I created several options for their logo. In the end, we decided that simple was the best approach with illustrations added around the logo to create the fun, playful feeling that they were keen to achieve.