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Verity Jameson is a local events planner and offers wedding planning, party planning and corporate events planning. She came to me looking fro brand design for his company ahead of her official launch. She uses a lot of greenery and natural colours and she wanted to reflect that within her branding. Her main clientele is women aged 25-45 years old and so she wanted something that would be feminine and appeal to this particular market segment. To develop the brand into exactly what she was after, I spent a lot of time researching the market, looking at some of her previous events and getting a good feel for her business and what her target market would want to see. This strategy has been hugely beneficial and Verity has since seen an increase in her client enquiries and more of the right types of customers getting in touch. 

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