The motivation behind the rebrand of Southampton Stringing was to elevate their existing branding to match their business growth as they felt their old branding did not align with the messaging they wanted to portray. Likewise, they felt that their existing website was too basic and found that it was not informative enough. This was set as the focus of the project, adding guides to the website and more information about each string so that customers could easily access more information and understood which strings were most suitable for them. As a result, Southampton Stringing has seen a large increase in orders and have had fewer people confused about what they needed.