One of the primary focuses for this rebrand was creating an approachable fitness service. Natalie was concious of how the fitness world is quite often heavily male dominated, and found that this was often why her clients opted for a female trainer. Natalie really wanted to create a space that was approachable for everyone, and wanted to steer clear of the typical darker, harsh branding found across fitness companies. As a result, I created the branding to really hone in on the female market, creating a brand visual that is very obviously more female orientated.