How I Keep Creative Projects Running Smoothly—Even from a Distance

One of the questions I get asked a lot as a freelance designer is: “How do you manage everything remotely?” And it’s a fair question—especially when you’re talking about creative work, where collaboration, feedback, and tiny design details really matter.

But the truth is, with the right tools, clear communication, and a bit of structure, remote design projects can run just as smoothly (if not more so) than in-person ones. Whether I’m working with a client in Guernsey, London, or just down the road in Southampton, here’s how I keep things ticking along with minimal stress and maximum clarity.

1. Clear Communication Is Everything

I know, it sounds obvious—but I can't overstate how important it is to keep everyone on the same page from the start. I always kick off a project with a quick call or video chat to talk through the brief and ask questions that might not come up in emails.

From there, I keep things clear and regular: project updates, timelines, and what I need from the client all get communicated in simple terms (no jargon or waffle). I find this helps build trust and keeps expectations realistic from day one.

2. A Solid Process = Less Guesswork

Over the years, I’ve built a process that I stick to for most branding and print projects. It usually goes something like: discovery → initial concepts → refinement → final delivery. Each stage has a purpose, and clients always know where we are in the timeline.

Having a structured approach helps everyone stay focused and avoids that "Are we nearly done?" feeling that can sneak in during longer projects.

3. Easy-to-Use Tools Make All the Difference

use a handful of simple tools to keep everything organised:

• Google Drive or Dropbox for sharing files

• Notion or even just shared docs for briefs and feedback

• WeTransfer or Dropbox Transfer for sending final files

• And of course, good old email and Zoom for staying in touch

I always choose tools that my clients are comfortable with—no need to overcomplicate things.

4. Feedback Should Be Straightforward (and Friendly!)

Getting feedback from a distance can be tricky if there’s no structure. That’s why I often send over designs with short written notes explaining my thinking, and I’ll ask specific questions like “Do you prefer version A or B?” or “Would you like to explore colour options here?”

This keeps the process collaborative and clear, without long email threads or vague comments like “Can you make it pop more?” (a classic!).

5. Flexibility Goes a Long Way

Let’s be honest—life happens, people get busy, timelines shift. Being flexible (within reason) helps keep projects moving without stress. I build in buffer time where I can, and I’m always happy to jump on a quick call if something’s unclear.

Just because I work remotely doesn’t mean I’m unavailable. In fact, I often find communication is even more focused and intentional when there’s a bit of distance involved.

Final Thoughts

Remote design work isn’t about being far away—it’s about being connected in the right ways. With the right setup, clear expectations, and a shared vision, creative projects can flow just as naturally as if we were sat in the same studio.

Distance doesn’t need to get in the way of great design—it just needs a little more structure, and maybe a good Wi-Fi connection.