The main objective behind this project was to develop a modern and cohesive brand identity that reflects the dynamic and adventurous spirit of surfing. Offshore also wanted to boost their online sales, so a key part of this project involved creating an engaging, user friendly website that showcases Offshore’s products and services while providing a seamless online shopping experience. Alongside this, Offshore wanted marketing materials to match to ensure brand cohesion and to draw more people to their physical stores, so I was tasked with the design of promotional materials that effectively marketed Offshore’s store and brand, driving customer engagement and sales.​