The main objective of this project was to create professional branding centred around Henry. The comprehensive branding and marketing efforts have made Henry and Me a recognisable and trusted name in dog training within the Portsmouth area. The custom illustrations and personalised elements have resonated well with clients, enhancing brand loyalty and engagement. By customising each illustration, I was able to ensure each one reflected Henry to keep him at the heart of every deliverable. The new website was also needed to help Tracy reach new clients, to provide information and allow people to book their classes. This has provided a strong online presence, facilitating better client communication and service promotion.