HARPER & CO. BRANDING
Harper & Co. came to me for help with their re-rand. They felt their old branding didn't communicate luxury or instantly relate to equestrian wear. I worked with them to assess their market and what they wanted to communicate to create the branding below. The branding is elegant and refined. the crest is very typical within the equestrian world, so this was instantly the base of the logo to really appeal to their market. This fit perfectly with the luxury element of the brand as it creates an almost regal feel to the branding and clearly communicates what the brand is all about.