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Offshore approached me looking to refresh their branding to create a modern and sleek brand aesthetic that truly captured the essence of surfing and the ocean. This comprehensive project encompassed a full brand refresh, website design and build, and a suite of marketing materials to promote their store. 

Brand design for Offshore 

The main objective behind this project was to develop a modern and cohesive brand identity that reflects the dynamic and adventurous spirit of surfing. Offshore also wanted to boost their online sales, so a key part of this project involved creating an engaging, user friendly website that showcases Offshore’s products and services while providing a seamless online shopping experience. Alongside this, Offshore wanted marketing materials to match to ensure brand cohesion and to draw more people to their physical stores, so I was tasked with the design of promotional materials that effectively marketed Offshore’s store and brand, driving customer engagement and sales.​

About the project

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Offshore logo against a picture of waves
Offshore business card design
Offshore homepage website design
Surfboard design with Offshore logo and surf pattern
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